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Announcing New Merchandise

{DATE}

{Mr/Mrs/Ms/Dr} {FIRST NAME} {LAST NAME}

{TITLE}

{COMPANY}

{ADDRESS}

{CITY}, {STATE} {ZIP CODE}

Dear {Mr/Mrs/Ms/Dr} {LAST NAME}:

Our company has just added ____________________ to our product line. Unlike other (Type of product), this one (Describe benefits of using product).

There is little I can say about this product that you won't find out by using it. Therefore, I have enclosed a free sample for you to try. Let us know how you like it!

Sincerely,

{YOUR NAME}

{YOUR TITLE}